Rebuilding organic pipeline after a site migration
Recovering lost search visibility and turning it into a lead engine that more than tripled qualified enquiries.
A redesign that quietly deleted a decade of rankings
A new website launched without redirects from the old URLs. Within weeks organic traffic had halved and the phone had gone quiet, but the firm was told the site was performing fine.
Fix the plumbing, then build the content that earns rankings
We mapped and redirected every legacy URL, fixed the technical issues introduced in the rebuild, and set up a practice-area content programme written with the firm's lawyers. Every enquiry was tracked back to its source so we could prove what was working.
Traffic recovered, then tripled
Organic traffic passed its pre-migration level in six months and reached 3.1x within a year. Qualified enquiries rose 214%, with the content programme now the firm's largest source of new matters.
Have a project like this?
Tell us the problem, we'll tell you how we'd approach it.